Author Archives: admin

Amazon and the psychology of price

Posted on January 18, 2015 by admin

How Amazon uses the psychology of price: http://recode.net/2015/01/13/how-amazon-tricks-you-into-thinking-it-always-has-the-lowest-prices/ I suspect the really clever part here – which the article glosses over – is how to know just which products will most influence customers’ assumptions about price. It’s easy enough to … Continue reading →

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Reviewing by the prices

Posted on January 7, 2015 by admin

I always take a professional interest in the pricing of restaurants. I don’t expect restaurant reviewers to share my fascination. So I was very happy to see this review of Kappo Masa in the New York Times spend most of … Continue reading →

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How much should I charge for my cakes?

Posted on December 30, 2011 by admin

This article at the CakeBoss website asks – and partly answers – the question in the title: how much should I charge for my cakes? I like this topic, because it’s much more tangible than the work we more commonly … Continue reading →

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How much should I charge for my freelance services?

Posted on November 28, 2011 by admin

Today’s question prompted by Melanie Pinola at Lifehacker, answering the question of a reader who’s newly going freelance: I’ve decided to strike out on my own as a freelancer. I already have some people interested in my work, but I’m … Continue reading →

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Cute price discrimination

Posted on October 30, 2011 by admin

A very nice price discrimination effect (which we usually call price differentiation because it sounds less threatening) is found by sinha at Pluggd In. The WordWeb software, innovatively, offers a free version to consumers who take a return aeroplane flight less … Continue reading →

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Disproving Hotelling? A tale of two burger stalls

Posted on September 30, 2011 by admin

To the Thames Festival, where the Hotelling model of competition is at risk of being disproved. The festival is a weekend event along the south bank of the Thames – populated with stalls selling crafts, food and drink and this … Continue reading →

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How much should I charge for a book?

Posted on August 1, 2011 by admin

More specifically, this question – again from Twitter – was: So, how much should Graham charge for Stealing Cthulhu? Here is the picture he links to: Books are a good pricing puzzle because they combine two conflicting factors: The value … Continue reading →

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How much should I charge for a tattoo design?

Posted on July 22, 2011 by admin

From @mycherrytattoo on twitter, comes the following question: The full question is here, and reads: I’ve bееn аѕkеd tο design a tattoo fοr a friend οf one οf mу teachers, аѕ I аm nοt actualy tattooing thіѕ person, i’d lіkе … Continue reading →

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Making $400/hour look cheap

Posted on June 16, 2011 by admin

Ever wanted to have Gary Becker advise you on the costs and benefits of committing embezzlement? Or Steve Levitt recommend whether you should walk or drive home after a bottle of wine? Now you can. A new business, Expert Insight, … Continue reading →

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The price of a smile

Posted on June 13, 2011 by admin

This research from Bangor University (via Lucy Tobin at the Guardian) has worked out how much a smile is worth. Turns out it’s a third of a penny. So if you want to increase your profits, retailers, simply tell your … Continue reading →

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