It’s time to take back control of pricing.
For too long the accountants have ruled the world of price, with their cost-plus methods and their calculators.
But price is one of the most important aspects of your relationship with your customers. You – the marketing department or the business owner – are the ones who understand your customer’s psychology. You are the ones who can make it compelling for someone to pick up your product and buy it.
You ought to be setting the price, because you know the impact that the right – or wrong – price can make. So you need to take back control. Pricing Revolution is here to give you the tools to do that.