The Seven Principles of Pricing

  1. Pricing should be based on the value to the client, not the cost to you
  2. Prices should be tangible
  3. Prices should be comparable on your terms
  4. If you want to change your prices, you must reframe the service
  5. Price differentiation is the key enabler of profit
  6. Pricing communication shapes the client’s perception of value
  7. You must be prepared to lose some sales in order to increase profits


Leave a Reply

Your email address will not be published. Required fields are marked *